A few specific fixes for cooperburnett.com

The sapphire anniversary was the strongest 2026 moment, and the homepage still presents the firm as if 1981 never happened.

What I saw

On 22 April 2026 the firm marked 45 years in Tunbridge Wells with a lunch at The Royal Wells Hotel attended by the four equity partners and six long-servers including Paula Armstrong (the first employee, June 1981), Jennifer Irving (joined July 1986) and Hazel Thompson (joined June 1987). The story is told once, in a single news post, and then the homepage above the fold goes back to "Solicitors in Tunbridge Wells" with no founding year, no founder line, no IB Leslie & Co predecessor name, no sapphire badge. Tom Lumsden's own line at the lunch, "the year Charles and Diana got married and Trivia Pursuit was launched", is the kind of thing that earns trust at the door and it lives 12 clicks deep in /news. The LegalService JSON-LD that Google and the AI assistants read has no foundingDate, no founder Person record, no member Person records for the four LLP Designated Members. A potential client who asks ChatGPT "oldest solicitor in Tunbridge Wells" gets a competitor that started in 2002 because CooperBurnett is machine-invisible on its own 45-year provenance.

What the rebuild does about it

After rebuild: a "Tunbridge Wells, since 1981" badge in the hero eyebrow, the IB Leslie & Co predecessor named in the lede, a heritage block on a sapphire band naming Paula Armstrong as the firm's first employee and Nigel Burnett as a founding LLP member, a timeline running 1981 IB Leslie & Co to 1996 Victoria Sampson joining to 2013 LLP conversion to 2014 SRA recognised body to 2026 sapphire anniversary, and a structured-data block with foundingDate 1981, founder Person records, and member Person records for the four current Designated Members so AI assistants can answer the "longest-trading" question correctly.

Every WhatsApp, iMessage and LinkedIn share of cooperburnett.com unfurls a flat cream wordmark card, not the Napier House facade or a partner photo.

What I saw

The og:image declared in the head of cooperburnett.com points at the firm's own 1200 by 630 cover plate, a flat sand-coloured background with the CooperBurnett wordmark printed over it. Paste the homepage URL into WhatsApp or iMessage today and the unfurl renders the wordmark on cream and nothing else. No Napier House, no Victorian villa facade, no Joseph Oates, no Victoria Sampson, no team. Every word-of-mouth share between a satisfied client and their friend at the school gates undersells the firm before the friend has clicked. The same applies to LinkedIn shares of the practice pages, which most often come from the four equity partners themselves.

What the rebuild does about it

After rebuild: a real og:image at 1200 by 630 on every shareable page, defaulting to the Napier House facade photograph the firm already owns at 1500 by 2242 on its CDN. Per-page overrides for /corporate, /property and /residential so a share of a service page unfurls with the right context. og:title and og:description tuned to the page being shared, not duplicated from the search-result snippet. The friend-of-a-client preview now does some of the persuading the cold email or the LinkedIn share used to do alone.

The 15 partners and 22 SRA-regulated solicitors are listed on /our-team without SRA numbers, department-head badges or the firm's own continuity claim tied to anyone's tenure.

What I saw

The /our-team page lists 31 named people with photos and one-line titles. The firm's own homepage positioning is "you'll be supported by the same lawyer throughout, which helps to build exceptional trust and a long-term relationship", and the team page is where that claim should be proved. It isn't: Jennifer Irving has been at the firm since July 1986 (40 years next year) and her card just reads "Head of Residential Property"; Victoria Sampson has been at the firm since 23 April 1996 and her card just reads "Corporate and Commercial Partner"; Debbie Charman, Lorraine Constable and Alison Wood have each clocked over 40 years and they do not appear at all. None of the 22 SRA-regulated solicitors carries a visible SRA identifier next to their name; the firm-level SRA 611837 is in the footer only. The page reads as a corporate directory rather than as the firm's strongest single proof point.

What the rebuild does about it

After rebuild: the four LLP Designated Members surfaced first with their LLP appointment dates (Joseph Oates and Victoria Sampson since 19 December 2013, Tom Lumsden since 1 April 2016, Jonathan Rowe since 1 April 2018), each card carrying the department they head, the joining year, and the firm-level SRA 611837 next to their qualification. The continuity claim is repeated as a visible tenure-strip ("Jennifer Irving, since 1986. Victoria Sampson, since 1996. Joseph Oates, since 2013."). The "same lawyer throughout" line is no longer a tagline; it is a number.

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Kent and South-East builds this quarter, and the first confirmed wins the slot. If I do not hear back by 4 June 2026, the proposal site comes down.

£2,000	Fixed for the rebuild. One-off.
£150	Per month for hosting and ongoing care.
£50	Optional. Embedded chatbot trained on FAQs.